Note Course Bonus: Internet Note Marketing System Pt. II
Published: Thu, 07/17/08
A few weeks ago I sent you part I of Internet marketing
guru Joseph Terp's article on using the Internet to market
for notes. I promised to send you part II, and here it is.
For the benefit of new note course students who didn't get
part I, and to refresh your memory, I'm sending both
parts in this mailing.
I'm very happy to be able to announce a project we've been
working on for some time: You can now have a professional
Internet Note Marketing System at what is almost a
give-away price of $195.00!
THE PAPER SOURCE, in conjunction with DataMax Marketing
Systems, will provide you with a professionally-designed
Internet Note Marketing System, customized for your
business, plus your own unique URL (web address), for a
one-time price of $195.00 and $15.00 a month for hosting
and updates when you need them. When your business grows
and you need new pages, they can be created for you
for just $95.00 each.
View the working demo at
www.papersourceonline.com/demo.htm
If you decide it's for you, your custom-built Internet Note
Marketing System will be online in less than a week.
Cheers,
Bill
W. J. Mencarow
The Paper Source, Inc.
www.PaperSourceOnline.com
www.cashflows.org
*******************************************************************
JUMP-START YOUR NOTE BUSINESS USING THE POWER OF THE
INTERNET
An interview with Internet note marketing guru Joseph Terp
Joseph, can note brokers really use the Internet
profitably?
Absolutely. What we have discovered in buying notes is
that many people sell their notes within about six weeks
after turning down a quote. If that quote was from you
and they sold it to someone else, why? Was it your price?
Perhaps, but I think it is more likely that when they
finally got around to making the decision to sell the
note, they sold it to the person whose name was in front
of them.
One of the best ways to put your name in front of those potential
sellers, and to keep it there, is through using the power of the
Internet and e-mail; specifically, combining an Internet site
with a highly-targ*eted e-mail marketing system. (The PAPER
SOURCE INTERNET NOTE MARKETING SYSTEM does just that.)
Is sending out mass e-mails effective given the amount of spam?
I don't advocate massive e-mail campaigns. I advocate a
highly-targ*eted e-mail marketing system. There is a great
difference.
There are several inexpensive software packages that will allow you
to customize e-mailings.* So if you have a database of people who
have, say, mobile home notes, you can send them e-mail that not
only includes their name, but details about their particular note.
This, of course, is much more personalized, and your e-mail comes
across as much more interesting than just some generalized letter.
(* the one we use at THE PAPER SOURCE is at https://www.omidsoft.com
Anyone who has e-mail has received ads for CD-ROMs with millions of
e-mail addresses for sending mass mailings. Is this how a note
broker should get names for his mailing list?
No. The note business is a niche market. To do a mass e-mailing
like that involves a great deal of time and effort to reach an
infinitesimally small percentage of people who own notes that are
on those lists.
How do you start an e-mail marketing program?
You have to begin with Phase One: Compile e-mail addresses of
potential note sellers. The best way to do this is to use on-line
newspaper classifieds. I'm not talking about the New York Times or
the Los Angeles Times, because a lot of people are already
monitoring those. I'm talking about papers like the Orlando
Sentinel, San Diego Union, Dallas Tribune and others.
Go to the classified section on their Internet sites. Look under
"Real Estate" or "Finance." If the newspaper site has a keyword
search feature, be sure to use it. The keyword "fin" is a good one
to use; just type it in the search box. That will pull up all the
ads that use the word "finance" in their text and variants of it,
such as "owner-financed," "seller financing," "owner will finance"
and so on. If the site doesn't have a keyword search, cut-and-paste
all of the real estate ads into a word processing document. All
word processing software has a keyword search feature, and you just
do your keyword search in the ads from there. This saves you hours
of reading each classified ad to find owner financing. Doing the
keyword search takes you right to the ads you want.
Using either method -- the keyword search on the site if it is
offered, or cutting and pasting the ads into your word processor
and then doing a keyword search -- will result in a large list of
properties for sale with owner financing offered.
I prefer going through Yahoo! (www.yahoo.com) to find these
newspapers, since they have the information organized for each
newspaper in the the entire country by state.
Most owner-financed properties sell relatively quickly, because
there are many people who cannot get conventional financing. Within
about six weeks of the listing there is often a note created. Most
people who are willing to finance the sale themselves aren't going
to agree to a simultaneous closing because of the discount
involved, so they hold on to the note. However, our research -- and
experience -- is that within a year-and-a-half they end up selling
the note anyway. This method of using the Internet to find them
allows you to use your e-mail marketing to keep your name in front
of these note holders for that year-and-a-half.
PART II BEGINS BELOW
*************************************************************
LONNIE SCRUGGS' NEW BOOK IS BREAKING ALL SALES RECORDS!
"Taking The Mystery Out Of Money"
If you depend on a "job", then you need to learn
what financially successful people do...make your money work for
you. Lonnie Scruggs' brand-new book shows you how to work smart by
doing a little work one time, and getting paid for a long time.
"TAKING THE MYSTERY OUT OF MONEY" shows you how to do that.
Read about it at www.papersourceonline.com/mystery.htm
Taking The Mystery Out Of Money Is Loaded With Case Histories &
Examples To Help You Understand Money & Finance So You Can Reach
Your Financial Goals.
Just Some Of The Topics Covered In This 253-page Book:
· How To Use A Financial Calculator
· Power Of Compounding Of Interest
· How Many Doubles Do You Have
· How To Create Notes & Cash Flow
· How To Use Notes To Buy & Sell
· How To Improve Notes For Better Yield
· How To Buy Notes In Pieces
· How To Make Big Yields From Little Deals
· Making Hard Money Loans
· Profits From Prepayments
· Time Value Of Money
· Rule Of 72
· Understanding CAP Rates
· Simple Interest vs Compound Interest
· Difference Between Yield & Discount
· How Much Does That New Car Really Cost?
· New Car Or ROTH IRA?
· Money Is Not The Problem.
· Is Being Poor Heredity?
· Job Security Or Financial security?
· Coulda--Shoulda--Woulda
· Who's Planning Your Retirement?
Order Your Copy Now & Learn How To Fire Your Boss
www.papersourceonline.com/mystery.htm
If You Get Ri*ch While You're Young,
You Can Have A Blast Growing Old!
*************************************************************
PART II
But newspaper classifieds just have phone numbers of sellers. How
do you get their e-mail addresses?
That's an excellent question. Getting their e-mail address is Phase
Two.
I recommend using a CD-ROM that has all the residential telephone
numbers in the country. You can get one at any store that sells
software. You can use that as a "reverse directory": Enter their
telephone number and you will get their name and address.
Once you have their phone number, name and address, you can log
onto a search engine which finds e-mail addresses. There are
several of these, and most of the major search engines have links
to them.
As a general rule, it takes about three-and-a-half to four minutes
to get their name, address and e-mail. Granted, to do a lot of them
is a tedious process, but the result will be a list of people who
have not been receiving mail about selling their notes because
their notes are just on the verge of being born.
You now have a name and e-mail address. What next?
You send them your e-mail marketing piece.
What should the e-mail letter say?
Nothing!
That is where most people make their biggest mistake. You should
never send text messages as your e-mail marketing. Text messages
are rarely read. And file attachments are almost never opened,
especially now that people are concerned about computer viruses.
But if you send an e-mail picture, not as an attachment but as the
actual e-mail message itself, people will probably look at it. And
sending people your web page is essentially sending them a picture.
You should send everyone the equivalent of your web home page as
the e-mail message.
So you should send not just the link to your website, but the
actual page -- in other words, when they open the e-mail, your
website home page appears?
Yes. You send them the actual home page -- more accurately, a
customized version of your home page, with the recipient's name and
whatever comments you want to make about their particular note at
the top of the home page that they, and only they, see. Your home
page should also contain links to other pages on your site that
they can click on to get more information, ask for a quote and
contact you personally.
Are you saying this personalized page is different for everyone who
see it?
Yes, exactly.
How do you do that?
There are software packages that will do it, such as "WorldMerge."
It can be downloaded off of the internet at
www.coloradosoft.com/worldmrg/
For example, if you have in your database John Smith who has a note
on a mobile home, and Mary Jones who has a note on a small
apartment building, and Tom Brown who has a note on a house, you
can easily program the software to send an e-mail that displays
your home page with a special message that is different for each of
them. When John Smith opens your e-mail, he sees your home page
with his name and something about his mobile home note and perhaps
your offer to buy it. When Mary Jones opens your e-mail, your home
page welcomes her by name and she reads about her note on the
apartment building. When Tom Brown opens his e-mail from you, he
sees his name and your letter about his house note, and so on for
every person on your list.
Think about the times you get personalized mail -- especially if it
is about a note you own. You want to read on, you are wondering who
these people are that sent this to you and how they know you by
name and know that you own a note. When you include information
about them, people read on. You improve your chances to build a
relationship.
Of course, they are not going to sell your their note because you
sent them an e-mail or because you have a website. They will sell
their note to you because something happened in their lives that
makes it important for them to get cash for their note. Perhaps
their note payor is giving them some trouble, or the note holder is
older and the mortgagor pays three days late and they can't handle
that, or for some other reason they decide that now is the time to
sell their note, and because they have read your e-mails and seen
your website in the past few days, you are the one they call.
If they are upset about something regarding their note, or if they
need the money, the person who was in front of their eyes last has
the best chance of receiving that phone call from them. Your job is
to make sure that person is you.
How much does all this cost?
Very little! Remember, you are not spending money on list rentals,
stationery, postage, brochures, etc., and you can update your
message at any time. Even fax broadcasting, which is cheaper than
"snail mail," costs an average of 17 cents per page. The e-mail
marketing program is just a fraction of that.
Yes, setting it up takes some time. But once you have done that,
you press one button and everyone on the list receives your home
page personalized just for them and for their note.
What if a note broker doesn't have a web site?
Then it is crucial that they get one. It's very important
for note brokers to have a website in order to have a place
to direct their e-mail prospects and to capture
information from those prospects.
See www.papersourceonline.com/demo.htm
If nothing else, having your own website gives you extra
credibility. But, more importantly, it allows you to e-mail full
brochures to note holders that have very likely heard from no one
else wanting to buy their note.
How often should someone e-mail their list?
Twice a month is the frequency I recommend. You have to keep your
name in front of them without annoying them.
And be sure to vary what you send -- change the looks of your home
page, even if it has essentially the same content. Don't send the
same e-mail every time.
The whole point is to have your name on their mind when they make
the decision to sell their note so they call you and not someone
else.
When note holders are ready to sell their note, even if they have
received several quotes, they will call the person they remember
first, as long as the price was reasonable.
**************************************************************
JOIN IN ONE OF THE MOST UNIQUE
BIBLE DISTRIBUTION PROGRAMS OF OUR GENERATION
What if you could give the Bible to those who have
never even heard of it -- right from your own home?
What if you could help persecuted Christians around the
world reach out to their communities? You CAN do it with
The Voice of the Martyrs' Bibles Unbound program!
Names and addresses are being gathered from China to
Colombia and from Cuba to the Middle East and sent to
The Voice of the Martyrs. By becoming a member of Bibles
Unbound, you will mail New Testaments from your own home
directly to communities where your persecuted brothers
and sisters are now courageously witnessing.
Become a Bible mailing missionary:
www.BiblesUnbound.com Phone 918-337-8015
***************************************************************