Note Course Bonus: Internet Note Marketing System Pt. I
Published: Fri, 06/13/08
What's the best way to use the power of the Internet to jump-start
your note business? In this Note Course Bonus Lesson, you'll get
some amazing advice from an expert -- Internet note marketing guru
Joseph Terp.
To go along with Joseph's advice, I'm very happy to announce, for
the first time, a project we've been working on for quite awhile:
The Professional Internet Note Marketing System.
THE PAPER SOURCE, in conjunction with DataMax Marketing
Systems, will provide you with a professionally-designed Internet
Note Marketing System, customized for your business, plus your own
unique URL (web address), for a one-time price of only $195.00
(that's not a typo: one hundred ninety-five dollars) and $15.00
a month for hosting, support and updates when you need them. When
your business grows and you need new pages, they can be created
for you for just $95.00 each.
Compare this cost to hiring a professional (who has never heard of
the note industry) to design an ordinary website and you'll
quickly see what an incredible bargain this is. And this
is no ordinary website!
View the working demo at www.papersourceonline.com/demo.htm
Your custom-built Internet Note Marketing System can be online in
less than a week.
Cheers,
Bill
W. J. Mencarow
The Paper Source, Inc.
www.PaperSourceOnline.com
www.cashflows.org
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JUMP-START YOUR NOTE BUSINESS USING THE POWER OF THE INTERNET
An interview with Internet note marketing guru Joseph Terp
Joseph, can note brokers really use the Internet profitably?
Absolutely. What we have discovered in buying notes is that many
people sell their notes within about six weeks after turning down a
quote. If that quote was from you and they sold it to someone else,
why? Was it your price? Perhaps, but I think it is more likely that
when they finally got around to making the decision to sell the
note, they sold it to the person whose name was in front of them.
One of the best ways to put your name in front of those potential
sellers, and to keep it there, is through using the power of the
Internet and e-mail; specifically, combining an Internet site
with a highly-tar*geted e-mail marketing system.
Is sending out mass e-mails effective given the amount of spam?
I don't advocate massive e-mail campaigns. I advocate a
highly-tar*geted e-mail marketing system. There is a great difference.
There are several inexpensive software packages that will allow you
to customize e-mailings.* So if you have a database of people who
have, say, mobile home notes, you can send them e-mail that not
only includes their name, but details about their particular note.
This, of course, is much more personalized, and your e-mail comes
across as much more interesting than just some generalized letter.
(* the one we use at THE PAPER SOURCE is at https://www.omidsoft.com
Anyone who has e-mail has received ads for CD-ROMs with millions of
e-mail addresses for sending mass mailings. Is this how a note
broker should get names for his mailing list?
No. The note business is a niche market. To do a mass e-mailing
like that involves a great deal of time and effort to reach an
infinitesimally small percentage of people who own notes that are
on those lists.
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How do you start an e-mail marketing program?
You have to begin with Phase One: Compile e-mail addresses of
potential note sellers. The best way to do this is to use on-line
newspaper classifieds. I'm not talking about the New York Times or
the Los Angeles Times, because a lot of people are already
monitoring those. I'm talking about papers like the Orlando
Sentinel, San Diego Union, Dallas Tribune and others.
Go to the classified section on their Internet sites. Look under
"Real Estate" or "Finance." If the newspaper site has a keyword
search feature, be sure to use it. The keyword "fin" is a good one
to use; just type it in the search box. That will pull up all the
ads that use the word "finance" in their text and variants of it,
such as "owner-financed," "seller financing," "owner will finance"
and so on. If the site doesn't have a keyword search, cut-and-paste
all of the real estate ads into a word processing document. All
word processing software has a keyword search feature, and you just
do your keyword search in the ads from there. This saves you hours
of reading each classified ad to find owner financing. Doing the
keyword search takes you right to the ads you want.
Using either method -- the keyword search on the site if it is
offered, or cutting and pasting the ads into your word processor
and then doing a keyword search -- will result in a large list of
properties for sale with owner financing offered.
I prefer going through Yahoo! (www.yahoo.com) to find these
newspapers, since they have the information organized for each
newspaper in the the entire country by state.
Most owner-financed properties sell relatively quickly, because
there are many people who cannot get conventional financing. Within
about six weeks of the listing there is often a note created. Most
people who are willing to finance the sale themselves aren't going
to agree to a simultaneous closing because of the discount
involved, so they hold on to the note. However, our research -- and
experience -- is that within a year-and-a-half they end up selling
the note anyway. This method of using the Internet to find them
allows you to use your e-mail marketing to keep your name in front
of these note holders for that year-and-a-half.
But newspaper classifieds just have phone numbers of sellers. How
do you get their e-mail addresses?
That's an excellent question. Getting their e-mail address is Phase
Two.
TO BE CONTINUED...
To implement Joseph's strategies, you need more than a website, you
need a system: You need the Professional Internet Note Marketing
System: www.papersourceonline.com/demo.htm