Even
MORE Marketing Tips
To Ramp Up Your Note Business
25. Repeat your message. Enough
repetition will eventually secure a share
of your market.
26. Don't just be a "cash for your note"
company. Emphasize unique relationships that
have special appeal for your prospective note
sellers. For example, contribute to the local
womens shelter, missing childrens agency or
other worthy cause, and make sure to publicize
your support in your marketing. If you get
a letter of thanks from the charity, reprint
it in your marketing materials.
27. Invest in a full-page ad in a regional
edition of a major magazine once. Then use
reprints of the ad forever.
28. Write as though you are talking to one
person and that person is a good friend of
yours.
29. Repeat your message. Many small ads are
better than a few large ones.
30. Write timeless ads and brochures. "We
were founded in 2005" won't have to be
rewritten. "We are four years old"
will.
31. Offer your prospects gifts to try your
services. For example, a coupon good for $100
if you buy their note. A premium that also
benefits a nonprofit organization is doubly
effective: $100 to them, $100 to the orphans
and widows fund (or whatever).
32. Surprise your prospects with your message.
It has to have some element of freshness to
stand out. "I Buy Notes" is, well,
awful. People want to know what you will do
for them. "I Will Solve Your Money Problems!"
gets attention.
33. Involve your reader, listener or viewer
with your message via a question, contest
or some action that earns them a discount.
34. Design multiple uses for materials, e.g.,
use brochure copy in your cover letters.
35. Use words that have an announcement quality,
that promise something new, that feel newsy.
For many more marketing ideas, go to www.cashflows.org/articles/how-to-find-notes.html
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