Yes, times have changed....
No longer can we make money in the cash flow note business by sitting around and waiting for the phone to ring.
Order-Takers Will Fail In This Market....Without A Doubt
Websites and blogs are helpful and important. I have both and use them. A website does place you on the Internet superhighway -- yet in the midst of a gazillion competitors.
A good web developer can help you with a work-around to differentiate yourself from the voluminous competition, but admittedly -- and thankfully -- the majority of that competition just waits for the phone to ring.
Direct mail is great, and I use it. Your phone will ring, but it requires lots of hard-earned cash and time to develop a phone talk technique that builds rapport and sells. Most note sellers will volunteer that they have received "50 letters from your competitors" just to throw you off guard.
And thats okay, because a good direct mail marketer can guide you through the work-around techniques thatÙll differentiate you from the competition. But admittedly (and again, thankfully), the majority of your competition just sits around and waits for the phone to ring.
Entrepreneurs who believe in their note buying products and services actually find personal, face-to-face calls enjoyable, because we have a genuine reason for the business call.
Successful entrepreneurs, skilled website developers and expert direct mail marketers will all agree that the absolute best way to build new customers is to make personal, face-to-face business calls...especially in this market.
The Best Part About Face-To-Face Business Calls
The best part about conducting business face-to-face is that you will soon become the go-to-guy or gal for buying and selling cash flow notes in your local market, which is hugely important for long term success.
And,
The personal business call puts you decades ahead of your local competition. And that's not an exaggeration.
You will also get good at talking about the business "on your feet," which is imperative.
You will increase your potential to make money immediately.
You will also create the all-important "referral lead," which is the absolute best business lead you'll ever receive...bar none.
Most importantly, on a personal level the face-to-face business call builds your confidence and builds your personal character, which is always a good thing.
Here's What To Do
First, drum up business by making personal face-to-face business calls on divorce attorneys, mortgage brokers, bail bondsmen, developers, etc.
Better yet, call on Realtors®! In this market Realtors® especially need our help. So walk right into their office and ask for the managing broker. State that your note buying business can help their agents create more sales (prepare and be ready to prove it...easy because it is true).
Then set an appointment to give a presentation in their next weekly sales meeting showing their agents how your note buying business creates more sales.
Yes, you may get your nose bloody, but believe me, it'll feel good. Realize the benefit is that you'll place yourself light-years ahead of your competition while you are getting better at talking about the note buying business.
Next, Seek Out Continuing Education For Self-improvement
Next, continually seek out continuing education material and courses to learn how to cold call for new business. For one, take Dale Carnegie sales training courses. And read all the books on sales techniques to learn the necessary skills to become a "Solution Provider," not just a salesman.
Do these things and you'll be well on your way to become the go-to-guy for buying mortgage notes in your local community. Laus Deo.
I'll be teaching the secrets of successful personal, face-to-face cold calling to find notes -- and giving one-on-one personal consultations -- at The Paper Source Note Symposium: Finding Notes & Marketing Your Cash Flow Business April 28 - May 1 in Las Vegas. It promises to be an entertaining and instructional weekend for note buyers and investors who want to learn how to find notes using Internet marketing, direct mail and personal, face-to-face cold calls...so you can become the local go-to-guy for notes in your local community.
If you register by April 20 you'll save $200.00. For more information, visit
PaperSourceSeminars.com or call 1-800-542-2270. I hope to see you there!
P.S. Please go to my blog,
www.KentAndersonRealEstate.com for more information about note and mortgage buying, seller financing and real estate IRA investing. Also feel free to post your questions or comments for all our benefit...we need your thoughts and ideas.
