How To Find Notes TELESEMINAR Thurs.
Published: Tue, 03/19/13
March 19, 2013
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In this issue: "THE Best Way To Find Notes"
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Hello ,
The article "THE Best Way To Find Notes" by Jeff Armstrong is below.
I'd like to invite you to a free teleseminar this Thursday, March
21, with Jeff Armstrong of Armstrong Capital. With over 1500 note
transactions closed, Jeff's knowledge and experience in the note
industry is unsurpassed. In this teleseminar Jeff will be
focusing on how to find notes.
The Thursday teleseminar will start at:
6 p.m. Pacific;
7 p.m. Mountain
8 p.m. Central
9 p.m. Eastern
Call 712-451-6000 when it starts in your time zone. When prompted,
enter the access code 903809 followed by the # button.
(Sorry, you cannot use Magic Jack.)
Jeff will be teaching "The Art Of Finding Note Holders Through
Targeted Marketing" at the Paper Source Note Symposium
next month in Las Vegas. See www.PaperSourceSeminars.com
for info and to register.
$100 OFF EARLY-BIRD DISCOUNT REGISTRATION ENDS THIS FRIDAY! Our
room rate at the beautiful Tuscany Hotel right off the Strip is
only $49.00 weekdays, $85.00 Fri. & Sat., but that rate also
expires Friday -- so hurry!
Spend a long weekend in Las Vegas learning about cash flows and
networking at THE cash flow note event of the year. You'll
make contacts that could prove to be invaluable.
Cheers,
Bill
W. J. Mencarow
President, The Paper Source, Inc.
www.PaperSourceOnline.com
www.PaperSourceUniversity.com
P. S. I've attached more information on the Note Symposium.
And remember that the $100 off registration and our ridiculously
low room rate for one of Vegas' premier hotels both expire
this Friday, so don't put it off.
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Building a Referral Network
by Jeff Armstrong www.ArmstrongCapital.com
During my 22 years in the cash flow/note business I have had the
opportunity to develop and build my referral network over a long
period of time. Every year I close a nice percentage of my
transactions from leads that I received from my referral sources.
Referral sources can be a consistent source of leads if you learn
to cultivate them properly. When developing your own network of
referral sources, whether it is attorneys, accountants, real estate
agents, financial planners or whomever you are focusing on it may
take some time. They may not initially understand what you can do
for them or for their clients.
A potential referral source may not know you from Adam when you
first approach them so you must continually keep your name in front
of them on a regular basis with business cards, letters, postcards,
faxes, flyers, e-mail and even occasional phone calls - whatever it
takes so that they hear from you at least once every month or two,
if not more.
It may take awhile for your referral source to recognize that one
of their clients could use or is in need of your services. Even if
they refer a potential lead to you there is no guarantee that the
lead will turn into a closed transaction and a check for you. A
referral source may be able to refer only one lead per year to you
or possibly one lead per day. You have no way of knowing until you
begin to cultivate your referral base.
One of the ways that has worked tremendously for me over the years
is a simple handwritten thank-you card or letter with several
business cards or brochures sent with it. On every transaction
that I close I will send one of these thank-you cards to every
potential referral source that was involved in the transaction. If
we used a title company I will send one to my contact person there.
If there was an attorney involved I will send one to them as well.
Other potential referral sources would be real estate agents,
mortgage brokers, appraisers, escrow companies, servicing agents,
closing companies, other financial institutions, etc. Whoever
assisted in some way, however minor it may have been, will receive
a thank-you card or letter. And don't forget to send one to the
most important person of all, the seller of the note or income
stream! This single method alone has added many referral sources
to my referral base over the years.
How does such a simple gesture work so well? These contacts now
KNOW that I can get a transaction done and that I can do what I say
I can do because we have already done a transaction that they, or
their clients, were involved in. It starts to build my credibility
and a comfort level with me knowing now that if they refer one of
their hard-earned clients to me it will not have a negative
reflection on them. They now become confident that if they refer
one of their clients to me they know that I will take care of the
properly. I, of course, will keep in touch with them as often as I
can and I will try to use their services in the future if I have a
transaction that they can help me with as well.
Another simple way that I have received referrals is by simply
inserting my business card in every piece of outgoing mail. I will
put my business card in with my check for my mortgage payment, gas
bill, water and power bills, insurance bills, etc. Every single
bill, letter or correspondence that I mail out always has my
business card in it. You never know who might be receiving
payments on some form of income stream or if they have a need for
cash. This is a very easy way to start getting your name out there
and generate calls.
I am often asked what I give to my referral sources when I do close
a transaction that they have referred to me. I usually do not pay
cash except to real estate agents and business brokers, because they
are always hungry for cash. A referral fee of 1% of the balance of
the note or 10% of my commission is what I would give to them.
Preferably, I like to send them a gift or surprise of some kind.
Maybe tickets to the game (baseball, basketball, football, etc.),
tickets to a show or movie, Harry and David gift baskets, American
Express Gift Checks, Gift Certificates or (my favorite) a muffin
basket!
What...a muffin basket??! That may sound strange, but
there is a logical reason behind it. When the muffin basket
arrives at your referral sources place of business, don't you think
that there are other people in the office? Of course! There are
other attorneys, paralegals, accountants, CPAs, real estate
agents, whatever. Each person that passes by and grabs a muffin is
going to ask where the muffins came from and then, by word of
mouth, I have just tapped into the entire office of potential
referral sources!
Work on building your referral network and developing your own
referral base to generate a consistent source of leads. And don't
forget, the next time you close a deal and the lead was generated
through a referral source remember to send them a muffin basket!
You may generate more business than you think! TWITA!
Jeff Armstrong will teach "The Art Of Finding Note Holders Through
Targeted Marketing" at the Paper Source Note Symposium
next month in Las Vegas. See the attached flyer, go to
www.PaperSourceSeminars.com or call 1-800-542-2270 for info
and to register.
Remember that the $100 off registration and our ridiculously
low room rate for one of Vegas' premier hotels both expire
THIS Friday, March 22, so please don't miss out!
Jeff Armstrong of Armstrong Capital has been a note broker and
investor specializing in the seller financed note industry since
1991. He can be reached at 818-865-2322 or by email at
info@armstrongcapital.com. For more information on how he can help
you with your note business or to request a quote visit
www.armstrongcapital.com.