Teleseminar Tomorrow / Note Business Tips
Published: Wed, 02/19/14
* Free Teleseminar on Notes Tomorrow, Thursday
* 12 Marketing Tips To Ramp Up Your Note Business
THE CASH FLOW EXPRESS
A Service of The Paper Source, Inc.
Feb. 19, 2014
Hi ,
My article, "12 Marketing Tips To Ramp Up Your Note Business,"
is below.
Tomorrow, Thursday, Feb. 20, join Randy Story, Vanessa Britt and me
for a 30-40 min. free teleseminar on brokering and investing in
real estate notes. It will be time well-invested.
Randy is the President and CEO and Vanessa is the Director of
Acquisitions of AmeriFunds Diversified Funding (www.Amerifunds.us),
one of the largest note investors. We'll talk about and take your
questions on how to find and broker a wide variety of real
estate-secured notes.
It starts this Thursday at:
2 p.m. Pacific Time
3 p.m. Mountain
4 p.m. Central
5 p.m. Eastern
When it starts in your time zone, call (559) 726-1300 and when
prompted enter the access code: 794728# (That's the number
794728 followed by the # key).
WILL NOT WORK WITH MAGIC JACK OR OTHER VOIP SYSTEMS. It will
work on your cell or land line.
Join in for what will be a great teleseminar!
Cheers,
Bill
W. J. Mencarow
The Paper Source, Inc.
www.PaperSourceOnline.com
P.S. AmeriFunds will host a networking reception at
The Paper Source Note Symposium in Las Vegas in April. You'll
meet Randy and Vanessa and network with all the other top people in
the note/cash flow industry at THE cash flow event of the year.
Get all the details -- and watch the video -- at
http://tinyurl.com/2014notesymposium
or call 1-800-542-2270.
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12 Marketing Tips To Ramp Up Your Note Business
1. Repeat your message at least 27 times! Your message must be seen
or heard 9 times before a prospect becomes a customer. And since
prospects are distracted two-thirds of the time, it takes 27
exposures to make 9 impressions.
2. Repeat your message at least 27 times! (OK, I'm not going
to do that 25 more times, just kidding.)
2. Use visuals to present your message. Selling points made to the
eyes are far more effective than selling points made to the ear.
3. Some note buLarryyers/brokers swear by Yellow Pages ads, some
swear at them. A Yellow Pages ad is very expensive -- so much so
that you are billed monthly for it! Most note buyers find them to
be much more expensive than they are worth. Don't try one unless
your business is up and running with a good track record. Beginning
note buyers/brokers should limit their use of the Yellow Pages to
finding restaurants and plumbers.
4. If you do advertise in the Yellow Pages, don't use other ad
media to refer customers to your Yellow Pages ad, unless you are
the only note buyer/broker there. Otherwise, a referral to the
Yellow Pages is a referral to your competition.
5. Tell your customers about your charitable projects and
community involvement. People like to support businesses that make
the world a better place. If you aren't corporately involved in
charities and community services, get involved -- and publicize it.
6. Create a referral-based note business. Form strategic alliances
with Realtors, title companies, escrow agents, attorneys, bank
trust officers, etc... You will create repeat business from those
who have access to many notes instead of spending your marketing
dollars on "Johnny one-notes" (note holders with one note to sell).
7. Pay attention to where your competitors are advertising. You
may need to have a presence in the same media.
8. As Michael Meeker says, even though you have competitors, your
goal should be to have no competition. If they all advertise in one
section of the classifieds, you should be in another section. Try
the personals!
9. Repeat your message. People forget 90% of what they see within
two weeks.
10. Offer note sellers to pay them a bonus if they will donate it
to their favorite charity (their check must be written to the
charity when the note transaction occurs). Be sure to publicize
this program.
11. Build your marketing around an idea, e.g., speed of service,
no risk, savings, hope, and so on.
12. Always remember that people care about themselves, not about
you, so orient all your marketing toward their needs. In other
words, tell them how you can benefit them, not how great you are.
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