- Teleseminar on 2nds / 13 Tips To Ramp Up Your Note Business

Published: Thu, 09/11/14

In This Issue:  
-- MARK YOUR CALENDAR!  Live Teleseminar On 2nd Mortgage Investing This Wednesday.
--13 Tips To Ramp Up Your Note Business
 
THE CASH FLOW EXPRESS
A Service of The Paper Source, Inc.
Sept. 11, 2014
 
Hi ,
 
The article 13 Tips To Ramp Up Your Note Business is below.
 
SAVE THE DATE:  This Wednesday, Sept. 17 for a live teleseminar on investing in 2nd mortgages with Fuquan Bilal of National Note Group (www.nationalnotegroup.com). We'll take your questions as well!
non-performing notes
 
Fuquan will tell us how to find and analyze 2nd mortgages -- both performing and non-performing -- to determine the right purchase price.
 
He'll also explain the 4 different asset classifications of 2nd mortgages and the different strategies that will turn bad debt into good profits! 

 

 
The free teleseminar starts this Wednesday, Sept. 17, at:
6 p.m. Pacific Time
7 p.m. Mountain
8 p.m. Central
9 p.m. Eastern
 
When it starts in your time zone, call 605-562-3140 and when prompted enter the code 794728#
 
(This will not work on Magic Jack or other VOIP systems.  It will work on cell and land lines.)
 
Join us for what will be a terrific, FREE opportunity to learn more about how you can profit from both performing and non-performing 2nd mortgages!
 
Cheers,
 
Bill 
 
W. J. Mencarow
President, The Paper Source, Inc.
 
P.S. Fuquan Bilal will teach at the Paper Source non-performing notes conference Nov. 20-22 in Las Vegas and will be available to sit down with you for a complimentary consultation. For more information go to
www.papersourceseminars.com/non-performing-notes-seminar-2014
or call us at 800-542-2270.
 
_______________________________________________________________________
 
13 Marketing Tips To Ramp Up Your Note Business
 
1. Repeat your message at least 27 times! Your message must be seen
or heard at least 9 times before a prospect becomes a note seller. And since
prospects are distracted two-thirds of the time, it takes 27 exposures to make 9 impressions.  
 
2. Use visuals to present your message. Selling points made to the
eyes are far more effective than selling points made to the ear.  
 
3. A Yellow Pages ad is very expensive, so much so that
you are billed monthly for it! Most note brokers and investors find
them to be much more expensive than they are worth. 
 
4. Tell people about your charitable projects and community involvement. 
People like to support businesses that make the world a better place. 
If you aren't involved in charities and community services, get involved -- 
and publicize it. 
 
5. Create a referral-based note business. Form strategic alliances
with real estate agents, title companies, escrow agents, estate attorneys, bank
trust officers, accountants, etc... You will create repeat business from those
who have access to many notes instead of spending your marketing
dollars on "Johnny one-notes" (note holders with one note to sell).  
 
6. Pay attention to where your competitors are advertising. You may
need to have a presence in the same media.  
 
7. As Michael Meeker says, even though you have competitors, your
goal should be to have no competition. If they all advertise in one
section of the classifieds, you should be in another section. 
 
Tell your local newspaper that you buy real estate (or other) notes
and that since there is no classification for that, could they create 
one called "Notes Wanted"?  (Don't tell them this, but if they do
it your ad will really stand out and you haven't paid any more for it.)
 
8. Repeat your message. People forget 90% of what they see within
a few days at best.  
 
9. Offer your investors opportunities to generate charitable
donations when they buy your notes. In other words, offer a
discount on each note if they will donate that amount to a charity.
Be sure to publicize your program. This value-added benefit can
give you a competitive edge.  
 
10. Do the same for your note sellers. Offer to pay them a bonus if
they will donate it (tax-deductible) to their favorite charity
(they must write the check to the charity when the note
transaction occurs). Be sure to publicize this program as well.  
 
11. Build your marketing around an idea that benefits the note
seller, e.g., quick cash, that you handle all the paperwork, 
offer the best price, give professional service and so on. 
 
12. Always remember that people care about themselves, not about
you.  So orient all your marketing toward THEIR needs. In other
words, tell them how you can benefit them, not how great you are.
 
13.  Repeat your message at least 27 times...